Alex Keller is the owner of the Santa Isabel family farm. He is responsible for processing, quality and organic management of the farm. His brother oversees the logistics. They are highly erudite, closely following every stage of production, from the soil to the process, so that they can control and adjust the quality of their coffees and their taste profiles.
Their innovative personalities and forward-thinking practices have led them to switch from traditional farming practices to certified organic practices, which they have been perfecting since 2010. However, four years ago, they decided to go one step further by converting their farm to fully biodynamic production. Since taking over the farm's operations, they have endeavoured to unite the environmental and social components of the farm and diversify its production to include different genetic strains to ensure its long-term viability.
To support them, the farm employs 15 people year-round. At harvest time, the farm, like the rest of the country, faces a significant labour shortage.