Since 2020, our Central America-Mexico-Caribbean branch has carried out a number of concrete actions and numerous projects to improve the traceability of the coffees we source, and to increase visibility of the complex work carried out upstream by our partner producers in a particularly unfavourable context (galloping input inflation, labour shortages caused by increases in migration, climate instability, complex logistics, and so on).
The many challenges we face are placing enormous strain on our passion for our industry and product. It has become particularly important to promote local terroirs and quality produce. Our Belco San Salvador team in El Salvador was quick to realise this and is now doing its best to unearth the finest lots. The team is also reflecting on ways to use communication tools to foster empathy at both ends of the supply chain, to make it more sustainable and virtuous.
