Our partnership with FAF (Fazenda Ambiental Fortaleza) and Croce Family goes back several years. The project carried out by FAF in Brazil give a new image and a positive impact on production in a country where intensive agriculture and monoculture are the norm.
BOB O LINK, another face of Brazil:
Firstly, this funny name is a name of an endemic migratory bird of Brazil, endangered. It migrates every year between the USA and Brazil but unfortunately no longer finds the food resources necessary for its period of migration because of intensive monoculture. This bird is above all a symbol.
The BOB O LINK project is an integral quality, whether at the environmental, social or cup quality level.
Initiated at FAF by the Croce family who created a concept farm, this project was then duplicated in more than 50 neighboring farms. Concretely, the actions put in place as a priority when joining the project are:
Reforestation
+
Polyculture
+
Protection of waterways
+
Training of teams
+
A more global change of lifestyle
that begins with the ban on sodas, the provision of fresh fruit juice at will, a healthier diet!
It is a philosophy / global approach that places coffee at the center of a project of life, nature and its maintenance. An innovative vision that recreates value by diversifying crops and therefore sources of income. We have been supporting this project for many years, it represents the future of the industry and has inspired us a lot in our sourcing!
In addition, Brazilian producers registered in a family farming scheme, far from Brazilian standards, see this project as an innovative solution to stand out. Do little but do well and value each culture!
This coffee is produced by Paulo Teixeira on his farm Sete Marias.
The Serra do Caracol Valley is located in the town of Andradas, in Sul de Minas. It is a mountainous area very popular with paragliders.
The name Sete Marias comes from the first name of Paulo's grandmother, Maria, who had 6 daughters.
Paulo Teixeira's family is of Italian origin. They first grew grapes and then became interested in growing coffee.
Paulo has a degree in agronomy. He has been producing organic coffee and implementing sustainability projects on the Sete Marias farm since 1999. Passionate about coffee, he closely monitors all stages of production, from the soil to the process, in order to control and adjust the quality of his coffees and their flavour profiles.
