A campaign to (re)discover the AeroPress

The brand entrusted Belco with the creation and organization of the "Press Like A Champion" animation, which took place from July 26th to August 11th, 2024, a strategic period that coincided perfectly with the general enthusiasm for sports competitions.

The goal of this campaign was clear: to introduce the general public to the advantages and ease of use of the AeroPress, a versatile and portable coffee maker that adapts to all lifestyles. Whether at the office, traveling, camping, or even in the stands at the Olympic Games, the AeroPress promises a good coffee, anytime and anywhere. This campaign was particularly aimed at an audience unfamiliar with specialty coffee, curious to discover a new way of preparing coffee.

10 coffee shops that played the game!

To reach as wide an audience as possible, we selected ten coffee shops* in three of the games' host cities: Paris, Lyon and Bordeaux. These establishments were selected for their ability to attract a diverse clientele, ranging from experienced coffee lovers to novices eager to learn about filter coffee. During this period, the coffee shops offered various activities around the AeroPress: coffee tastings, extraction initiations and workshops, competitions, etc.

Each participating coffee shop proudly displayed a turnkey window display, specially designed by Belco, as well as ultra-limited edition t-shirts (you may be one of the 100 lucky people to have gotten your hands on one of them!).

The “Press Like A Champion” animation not only introduced new consumers to the AeroPress, it also demonstrated that this coffee maker is more than just a gadget. Easy to use, it can accompany coffee lovers on all their adventures, whether they are athletic or for everyday.

By entrusting this campaign to the Belco teams, AeroPress was able to take advantage of a period of high visibility to establish itself as an essential reference in the world of coffee, while encouraging everyone to Press Like A Champion!

So, see you soon for other events to discover the brands and equipment developed by our partners, whom we are proud to support in their marketing strategies. To find out more, please contact Thelma. She will be happy to discuss it with you!

Photo credit: Aurélie Lolagne.