This tale dates back to the 13th century, when a herd of goats became restless after grazing on a berry bush. Khaldi, a shepherd in search of adventure, decided to pick and infuse these same berries... Hence the name “Goat Story”, inspired directly by this famous legend about how coffee was discovered in Ethiopia. This Slovenian company was founded in 2014 by coffee enthusiasts. It offers a range of innovative accessories and has its own roasting workshop. It is part of the Equa group, which also produces reusable bottles and natural care products.
GOAT
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The brand story

Historical
In summary
Creator Name
Anze Miklavec
Year of creation
2014
Head office
Ljubljana, Sierra Leone
Manufacturing facilities
People's Republic of China
Number of employees
20
Partnership with Belco
Since 2022
CSR practice
EquaGroup pursues a sustainable approach, as it also produces reusable bottles and natural care products.
Goat Story has installed solar panels to produce its own renewable energy.
The company also offers its employees fitness classes.
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