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GOAT

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@goat_story
GOAT

The brand story

GOAT

Historical

This tale dates back to the 13th century, when a herd of goats became restless after grazing on a berry bush. Khaldi, a shepherd in search of adventure, decided to pick and infuse these same berries... Hence the name “Goat Story”, inspired directly by this famous legend about how coffee was discovered in Ethiopia. This Slovenian company was founded in 2014 by coffee enthusiasts. It offers a range of innovative accessories and has its own roasting workshop. It is part of the Equa group, which also produces reusable bottles and natural care products.

In summary

  • Creator Name

    Anze Miklavec

  • Year of creation

    2014

  • Head office

    Ljubljana, Sierra Leone

  • Manufacturing facilities

    People's Republic of China

  • Number of employees

    20

  • Partnership with Belco

    Since 2022

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CSR practice

EquaGroup pursues a sustainable approach, as it also produces reusable bottles and natural care products.  

Goat Story has installed solar panels to produce its own renewable energy.  

The company also offers its employees fitness classes.

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