Habtamu Fekadu Aga's passion for coffee began when his grandfather, Mr. Aaga Dinsa, invited him to join him on the plantations to share his knowledge on his farm in Kuri Kebele. The family continued to work in the coffee industry, and in 2015, Habtamu founded his company, focusing on new regions, including Guji and Jimma. To maintain consistent quality, Habtamu is fully committed to training producers.
For Habtamu, education and the fair distribution of wealth are essential.
The independent producers receive a bonus during the harvest (1-2 birr more than the market price) as well as profits from sales. During the harvest, Habtamu provides accommodation and meals for the pickers. Throughout the year, producers are trained in organic harvest and processing.
Habtamu's social commitment goes beyond the washing station and extends to 3 main projects :
- Construction of a school in the community of Suke
- Construction of a 3 km road between Woreda Yabitu Coba and the village of Tome
- Helping to provide drinking water in the most remote areas.