Jeivert Pañuni was born in 1980 in the city of La Paz. He and his wife, also from La Paz, have three children. Before buying their farm, Jeivert was a construction worker and his wife was a police officer. In search of new professional opportunities, the family moved in 2015 to Irupana, where Jeivert's father is from. It was near his father's house that Jeivert found a plot of land to grow coffee. With his father's teachings, he started working on his new plantation. Jeivert says that at first it was difficult for him to adapt to the rural lifestyle because he came from the city, but today he enjoys it and it is the best decision he could have made for himself and his family.