Mustafa Mohamed Ali is a long-standing Belco producer, to whom he has been selling his coffee since 2016 when he obtained his export licence. His business is part of a family tradition, the legacy of which he seeks to maintain. This producer's family has been producing and selling coffee since the 1950s, particularly to Yemeni traders who used to come to his region to buy coffee. When Mohamed Ali took over the management of the family plots in the 1980s, he immediately set about maintaining the coffee trees planted by his father.
His relatively small plots of land are planted with endemic varieties, derived from wild coffee trees in the Choche forest. To be more independent and have greater control over his production, he has invested in drying and washing plants. As well as coffee, he also produces milk and honey.